Day 17

Phewwwww! I came to work this morning and there was a message from my Appointment Coordinator. The reason she didn't return my calls over the weekend is she was out of town for her birthday. She'll be starting tomorrow. That's a load off my mind.

We lost our Service Director and we are in need of a new Service Advisor, so today was spent calling the resumes from Careerbuilder.com and setting up appointments for the General Manager to interview tomorrow.

I worked on the emails and autoresponders we'll use once the new Internet module is installed in Autobase. The new Autobase upgrade has an automatic email program where once a lead comes in, an autoresponder is sent out. The the Appointment Coordinator will attempt to contact the lead. If the lead is contacted, the appointment is set. But if the lead is not contacted, it is put in another folder and the automatic emails will begin, and continue at specified intervals until the contact is made. Then by placing that contacted lead in the appointment sent folder, the emails will automatically stop. It's a great time saver that I used when I installed WebControl into dealerships.

I'm starting to concentrate on developing more phone-up business. I know this is separate from the Internet Department, but my actual title is Director of Marketing which actually means, figuring out ways to develop or "market" more business. So aside from Internet, phone-ups and lease renewals are at the top of my list. So my first task is to monitor all phone-ups coming into the dealership, and making sure the Sales Manager knows who they are and which salesperson handled them. So I developed a two-part phone-up worksheet for all the salespeople. When they take a phone-up, they are responsible to fill out this worksheet. One part stays with them and one part goes to the Sales Manager. This will give him a way to monitor them, and put more deals together. It also makes the salespeople more accountable with every phone-up they take. I'll be able to track them by going into Autobase, and also by listening to Who's Calling every morning and matching them to the worksheets. I'll do this until I'm sure that salespeople are being accountable for every phone-up they take.

I'm also feeling much better today, thank you for asking. See you tomorrow.