Beth's presentation is coming along very nicely. Her customers have an easy time talking with her. She set one appointment today. Once the integration between Autobase and OneSource takes places, she'll put out a lot more calls.
Took a picture of Beth to put in all the emails. It will give them that personal touch and put a face to a name.
Listened to several hours of Who's Calling and worked with several salespeople on their phone presentations.
Met with the General Manager, Finance and Special Finance Managers to talk about how we can increase sales of our Loyalty Card, which is discounts on parts and service, along with two free oil changes if they send in their CSI surveys. The Finance Managers are trying to upgrade them to the Premium Loyal Card which will give them more oil changes and other special features.
We started getting calls from pull-ahead customers which call my department, where we set appointments for the salespeople to take them out of their leases and put them into another lease.
It's a late night and I'm getting tired, so I'll talk to you tomorrow.
A Day-to-Day View of Developing an Internet Department
Mike Whitty
Director of Marketing
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