Well, the network tech got me back online today, so I took the opportunity to complete some Autobase training. I completed a total of five courses and should tackle another three tomorrow.
Normally when I setup an internet department, I install AVV Webcontrol as the CRM program. It is the easiest to use with the nicest interface, and as compared to Autobase which is a total showroom system, Webcontrol is strictly for the Internet department.
I learned that Autobase has some new internet features that may compare to Webcontrol, so I want to learn as much about it as I can. Plus as a trainer, I may need to help our salespeople use the program more effectively. So my training will take several more days.
One of the many things I liked about Webcontrol is you could setup a bunch of emails in advance that went out a scheduled intervals. As long as you didn't contact the lead, he/she would keep getting emails to keep your name in front of them. They would stop once they got contacted. I hear Autobase now has that same feature.
I put an ad into Careerbuilder.com for an Appointment Coordinator today, so the resumes will be flooding in over the next two weeks. According to past experience, I'll probably get at least 100 resumes to choose from. Online classifieds is the best way to hire someone, since many job shoppers will use their computers to find a job more than they will the newspaper. I'll be able to do some interviewing the first of next week.
Things are moving along well. I've accomplished a lot over the past three days. But the road is still long, and will probably get winding along the way. Mangement is very supportive, which makes my job a whole lot easier.
See you tomorrow.
A Day-to-Day View of Developing an Internet Department
Mike Whitty
Director of Marketing
1 comment:
I'm a currently autobase user myself. I was brought into a dealership in Arizona to build and Internet Team. In the past I used avv webcontrol and found it to be a simple program. At this new dealership it was voted out due to a limited budget. Already in place was Reynold's and Reynold's Contact Management and Autobase. The Autobase was running off a out of state server and was pretty slow so I started using ReyRey. It was a challenge for the first few days but I got the hang of it after watching the videos which can be found on most screens. I created a few sales activities which was very helpfully in tracking different stages in the follow up process. I'm now in the process of using Autobase as the CRM tool for internet leads. It's a very interesting program and I would recommend that very ISM learn this program. Autobase university will provide you with all the training that goes with the program. Well I'm on my adventure of building a Internet Department with the use of Autobase. If you should have any questions email me at soliverecords@yahoo.com
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